Betty’s First Book Launch

Betty launched its debut title, Take Me With You Next Time by Janis Hubschman, with a comprehensive marketing campaign that I spearheaded.

I created copy for the Facebook event, designed a multi-platform marketing strategy incorporating social media and crafted graphics for it (which you can view on my Content Creation page). Additionally, I wrote newsletters (available on my Newsletters page) to promote the event.

Bringing everything together, I designed and set up the Zoom event and had the honor of hosting Betty’s first-ever book launch. Here is the video of me hosting this milestone event.

Betty’s Second Book Launch

To launch The Boat Not Taken by Joanna Choi Kalbus, Betty’s second title, I led a comprehensive marketing campaign from start to finish. 

I developed promotional copy for the Facebook event, built a multi-platform strategy that integrated social media, and designed accompanying graphics. I also wrote and scheduled newsletters to drive attendance and engagement. 

On the day of the event, I handled the technical setup and design in Zoom—and served as host to bring it all together.